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An Unforgettable Olfactory Journey in the Heart of Lisbon: Atelier Next Memory

by Nose Anatomy

Jun 22, 2025

A poetic encounter with Portuguese heritage through scent, guided by the elegance and warmth of Next Memory’s atelier in Lisbon.

In the heart of Lisbon, where cobbled streets weave between centuries-old façades and the golden Atlantic light brushes wrought-iron balconies, there lies a place that doesn’t merely create perfumes it preserves memories. Next Memory is a refined fragrance atelier that transforms the most intimate recollections and the essence of Portugal into true olfactory art.


From the very first step inside, it becomes clear that Next Memory is not just a boutique: it is a sanctuary of sensitivity, beauty, and elegance. Its aesthetic minimalist and warm, with touches of light wood and natural illumination creates an environment that invites you to slow down, breathe, and feel. Here, time softens, and every corner speaks gently of the art of remembering through the senses.



I had the privilege of experiencing something profoundly human and sensorial, guided by the impeccable attention of Gustavo, whose passion for the art of perfumery is evident in every gesture, every word, and every story he shares. His warmth and expertise turned my visit into a true excursion through Portuguese memory from Atlantic breezes to traditional sweets that embody the soul of Lisbon.


My final choice was Pastel de Nata, a fragrance that astonishingly captures the spirit of one of Portugal’s most beloved icons. With its warm, creamy, and delicately spiced notes, this perfume evokes not only the taste of the iconic pastry but also the warmth of a shared afternoon, the hum of an old café, and the feeling of home in a country that knows how to welcome.



I am deeply grateful to Gustavo for his dedication, sensitivity, and for opening the doors to this universe filled with beauty and authenticity. Next Memory is not just an atelier it is a place where memory becomes perfume, and perfume becomes poetry.


I will return. Because some memories are meant to be relived, again and again.




THE NOSEPRESS - magazine of perfumery art

Magazine of Perfumery Art

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