magazine of perfumery art
by Nose Anatomy
Mar 14, 2025
Where Italian craftsmanship meets Chinese artistic sensibility
Founded in 2021, Jijide is an Italian niche perfume house that blends Italian craftsmanship with Chinese artistic influences. The brand’s name originates from the Chinese term 积极的 (jī jí de), meaning "positive" or "energetic," embodying its philosophy of joy, cultural harmony, and artistic expression.
Jijide sets itself apart by infusing cultural narratives into each fragrance, creating olfactory experiences that transcend borders. The brand collaborates with artists and perfumers to craft scents that evoke emotions and memories, blending tradition with modern creativity.
Signature Fragrances
Jijide’s unisex fragrance collection features a range of scents, each telling a distinct story:
Jin U – A luminous citrus blend of orange, mandarin, and bergamot, evoking vitality and brightness.
Lian Yen – A delicate, floral-fruity mix of grapefruit, peach, and honeysuckle, inspired by wisdom and balance.
Ze Bai – A sophisticated floral-woody scent, harmonizing soft florals with deep, grounding woods.
Terra – A rich, earthy composition that connects nature with human emotions.
One of the most intriguing releases is Riso (2023), inspired by the comforting aroma of rice with milk and cinnamon. Unlike conventional gourmand scents, Riso is textured, almost tangible, evoking warmth without excessive sweetness. While some wearers appreciate its artistic depth, others find it best suited for personal reflection rather than everyday wear.
Beyond its fragrance compositions, Jijide is dedicated to using high-quality ingredients, ensuring ethical sourcing, and continuously experimenting with new olfactory expressions. The brand embodies a spirit of exploration, inviting fragrance lovers to experience scents that challenge convention while maintaining elegance and wearability.
By merging cultural heritage with modern perfumery, Jijide establishes itself as a brand that not only creates perfumes but also tells stories through scent.
For more information, visit Jijide's official website.