AVII: The Silent Debut of a New Minimalist Brand from Barcelona

At this year’s Pitti Fragranze in Florence, a new name quietly steps into the world of artistic perfumery: AVII. Created in Barcelona, the brand makes its first official appearance on the global stage with a concept that embodies restraint, modernity, and discreet sophistication.

The creative direction of AVII is entrusted to perfumer Céline Guivarch, who shaped the launch collection. True to its DNA, the brand emerges with a Japandi-inspired minimalism- a balance of clean lines, natural harmony, and a sense of understated elegance.

Little has been revealed in advance. In fact, the most captivating element of AVII’s debut is its secrecy. Constructed with deliberate discretion, the project has been shielded from public view until now, heightening the curiosity surrounding its unveiling.

For those attending Pitti Fragranze, the place to discover AVII is Stand S/16 (Spring section). And on September 12, the whispers will inevitably become conversation, as the new brand is bound to draw attention and intrigue among the international perfume community.

Sometimes, the strongest statement is made not with noise, but with silence. AVII is about to prove exactly that.