BORNTOSTANDOUT: Choco Loco

The most provocative side of cocoa…

BornToStandOut, the South Korean house that has redefined the concept of provocation in artistic perfumery, surprises once again with Choco Loco, a creation that takes hedonism to its most indulgent extreme. Rather than recreating cocoa through elegance or nostalgia, the fragrance turns it into a carnal, hot, and delirious cry-almost impossible to resist.

The brand’s own slogan - “Hot, sticky, shameless chocolate” perfectly sums up the essence of this composition, where pleasure is never disguised. It is chocolate without filters: thick, creamy, with a texture that recalls the exact moment when melted cocoa blends with burnt sugar.

Olfactory Pyramid

Top notes: cocoa powder, cocoa butter, cocoa liqueur

Heart notes: cocoa absolute, condensed milk, fudge caramel, burnt sugar, ginger liqueur, whipped cream

Base notes: cookie dough, vanilla absolute, brown sugar, marshmallow, musk, ambrette

Through this structure, Choco Loco unfolds as a complete sensory experience. The opening reveals the earthy bitterness of pure cocoa, quickly enveloped by a heart soaked in sweetness, almost culinary, where milk and sugar create the sensation of a liquid confection. In the base, vanilla and marshmallow bring a comforting warmth, while ambrette softens the edges, leaving the skin scented like a blend of dessert and desire.

More than a perfume, Choco Loco is an attitude: a way of affirming that excess can be art, that sweetness can also be rebellious. In a world constantly seeking olfactory sobriety, BornToStandOut dares to shout its name with chocolate on its lips.