magazine of perfumery art
by Nose Anatomy
Feb 26, 2025
An olfactory journey inspired by exotic lands and timeless elegance
The historic perfumery house Farmacia SS. Annunziata 1561 has unveiled its new fragrance, Al Rihla, at the Esxence 2025 Masters of Dreams fair. With a heritage dating back to the 15th century, this Italian maison continues to enrich the world of high perfumery with sophisticated creations steeped in history.
Al Rihla, meaning "The Journey" in Arabic, has been crafted by the renowned perfumer Arturetto Landi. Inspired by voyages through exotic lands and the evocation of enveloping aromas, this fragrance is built upon a rich and elegant olfactory pyramid:
Top Notes: Galbanum, lily of the valley, iris, orange blossom, and plum.
Heart Notes: Jasmine, Damask rose, and balsamic resins.
Base Notes: Oud wood, ambergris, vanilla, and musk.
With its characteristic focus on high-quality ingredients and a formulation that balances tradition and modernity, Farmacia SS. Annunziata 1561 reaffirms its legacy with Al Rihla. This fragrance promises to become a reference for lovers of artistic perfumery, combining Italian craftsmanship with the richness of Oriental influences.
The presentation at the Esxence 2025 fair has been met with great interest, highlighting the house's commitment to excellence and innovation in the art of perfumery.