magazine of perfumery art
by Nose Anatomy
Oct 4, 2025
Comfort, harmony, and elegance - the essence of AVII Perfumes’ rising star
AVII Perfumes has emerged as one of the most intriguing voices in today’s artistic perfumery. The house currently presents four creations - Oss, Prana, Mushin, and Yugen - all signed by the talented French perfumer Céline Guivarch, whose work is known for elegance, subtlety, and refined balance. Yet at Pitti Fragranze 2025, it was Mushinthat became the center of attention, making waves among critics, collectors, and perfume lovers alike.
The word “Mushin” refers to the Japanese concept of No Mind - a state of clarity and inner silence where everything is possible because nothing distracts. AVII translated this vision into a fragrance that sits in the musky floral family, built around notes of tea, mint, rice, and immortelle. The result is meditative yet luminous, simple yet infinitely refined. At Pitti Fragranze 2025, Mushin impressed precisely because of its quiet power: a perfume that doesn’t shout, but resonates deeply.
Behind AVII Perfumes stands Artur, a creator who has spent the last three years building not just a line of fragrances, but an entire artistic philosophy. He is the author of the brand’s concept and, in many ways, its guiding nose — shaping the aesthetic, emotional, and conceptual direction of AVII with remarkable precision and sensitivity.
Artur believes in a principle that has become the foundation of AVII Perfumes: “Signature, not a statement.” It is this vision that gives the brand its distinctive depth and coherence, allowing each fragrance to speak quietly, yet with undeniable presence.
As a journalist and passionate admirer of niche perfumery, I must confess that Mushin is for me the definition of comfort, harmony, and elegance. It radiates serenity, but at the same time it offers energy - the kind that awakens curiosity and the desire to discover new things.
It is not just a fragrance, but an atmosphere. Mushin makes you realize that artistic perfumery can be more than beauty: it can be philosophy, a wearable reflection of the soul.