The Arrival of Monstre Noir by Voskanian Parfums at Pitti Fragranze 2025

Tomorrow, the fragrance world will witness the unveiling of Monstre Noir, the latest creation from Voskanian Parfums, crafted by the brilliant Armenian perfumer Tsovak Voskanian. Presented in the frame of Pitti Fragranze 23, this debut promises to capture both imagination and senses with its bold concept and artistic depth.

Pitti Fragranze, held this year in Florence from September 12 to 14, is renowned as one of the most influential international gatherings dedicated to artistic perfumery. The 2025 edition unfolds on a grander scale than ever before, drawing brands, creators, and fragrance lovers from around the globe.

At stand B/26, visitors will discover Monstre Noir-a perfume whose name evokes mystery, darkness, and power, yet is said to reveal a sophisticated and unexpected tenderness within its olfactory structure. As with all of Tsovak Voskanian’s works, the fragrance is expected to go beyond trends, offering a deeply personal and evocative interpretation of scent as art.

Voskanian Parfums continues to strengthen its reputation for daring creativity and Armenian artistry on the world stage, and the launch of Monstre Noir marks another milestone in this journey.